April 20, 2020
Adam Grossman the Chief Executive Officer is B6A’s founder and recognized industry leader. He co-authored The Sports Strategist: Developing Leaders For A High-Performance Industry. His work has been featured in Forbes, SportsBusiness Journal, The Washington Post, The Chicago Tribune, and SportTechie. He also teaches at Northwestern University’s Masters of Sports Administration program.
B6A’s tools and team evaluate many different types of sponsorship assets and aggregate complex data sets into a single dashboard solution for buyers and sellers of corporate partnerships.
Fortune 500 companies, large agencies, and leading sports properties use insights from the Partnership Scoreboard that lead directly to millions of dollars of new revenue growth.
Our proprietary Corporate Asset Valuation Model (CAV) is built to examine each company’s unique ROI and ROO goals for specific corporate partnership activations.
B6A’s proprietary platforms can programmatically collect and evaluate media and non-media activations using machine learning, industry-leading analytics and API integrations.
B6A’s analytics-fueled technology enables companies to maximize ROI on their sports sponsorship spend across all advertising channels. Sports properties, agencies and brands are using B6A’s platform to create a truly interactive experience focused on delivering sponsorship value.
Our machine learning technology helps our clients generate incremental revenue growth and reduce reporting costs. We use our technology and analytics to determine the value of television viewable billboards, signage, and calls-to-action, and social media conversation.
By having a fully transparent valuation model that is built for specific companies for specific partnership opportunities, B6A ensures that buyers and sellers of sports sponsorship have the information they need to make the best data-driven decisions for their organizations.
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Today’s high-performance sports business is more complex than ever before and presents new challenges to the industry at all levels. Sports organizations are fighting hard for the money and engagement of fans, media, and sponsors while facing unprecedented competition both domestically and internationally. The cost of doing business continues to rise, while traditional revenue streams are under increased pressure.