What Are Passionate College Hoops Fans Watching

March 31, 2020

March Madness 2020 officially canceled due to coronavirus outbreak
Photo: NY Post

The absence of live sports has left some glaring holes on television, but for advertisers, those can also be new opportunities. For instance, while March Madness was lost as a big draw for TV audiences, those people didn’t go anywhere. In fact, they’re still watching TV just not actual sporting events. analyzed a segment of TV viewing households that watched at least four games during the 2019 NCAA Men’s Basketball Tournament, and using its proprietary media measurement platform, can help us understand the networks and day parts those same households are viewing during the third week of March 2020 (when the NCAA Tournament would’ve gotten started).

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