Seattle NHL Franchise Delays Revealing Nickname

March 19, 2020

Seattle’s expansion NHL franchise will “look for the right time,” before revealing the team’s nickname and brand, according to CEO and team president Tod Leiweke.

In a statement posted on the team’s website on Thursday, Leiweke said the “unprecedented times” with the coronavirus outbreak is changing plans for the team. They are delaying general seat selection for fans and are deferring payments due in April, May and June for those that bought and selected premium seating in Seattle’s home arena.

The team nickname, logo and colors have been highly anticipated for months and were expected to be unveiled in the first quarter of this year. The unveiling continued to be delayed as the team worked with the league on the name and an announcement was expected sometime in April.

The team also announced it’s continuing to work on its charitable foundation and is making a $100,000 donation to Youth Care to help address youth homelessness in the Seattle area.

Meanwhile, we never lose sight of the promises we have made to you, our fans. Our leadership team is focused on planning for the next 18 months and our General Manager Ron Francis and his staff remain diligent in the efforts to build a great team. During this time of uncertainty, our social and digital channels will update you with informative and engaging content; we want to keep hearing from you.

We are committed to looking to the horizon. Together we will not only weather this storm, we will emerge closer and stronger as a community.

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