ON THIS DAY WHAT'S NEW

On This Day & What’s New In Sports

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December 3, 2019

On This Day:

Image result for barry sanders
PHOTO: Sportnaut

1933 As part of a famous MLB fire sale of players, Philadelphia A’s owner Connie Mack sells catcher Mickey Cochrane to Detroit for $100,000; Cochrane is immediately named Tigers manager

1943 9th Heisman Trophy Award: Angelo Bertelli, Notre Dame (QB)

1949 14th Iron Bowl: Auburn beats Alabama 14-13 in Birmingham

1956 Basketball icon Wilt Chamberlain makes his much anticipated varsity debut; scores 52 points and grabs 31 rebounds, breaking both all-time Kansas records in an 87–69 win against Northwestern

1966 31st Iron Bowl: Alabama beats Auburn 31-0 in Birmingham

1968 MLB Rules Committee adopts a series of changes designed to increase amount of offensive run production; decreases strike zone size and lowers height of pitcher’s mound from 15″ to 10″; changes are successful

1979 45th Heisman Trophy Award: Charles White, Southern California (RB)

1983 49th Heisman Trophy Award: Mike Rozier, Nebraska (RB)

1988 54th Heisman Trophy Award: Barry Sanders, Oklahoma State (RB)

1994 3rd SEC Championship Game: #6 Florida beats #3 Alabama, 24-23

1997 Golden State Warriors terminates guard Latrell Sprewell’s four-year, $32 million NBA contract for attacking coach P.J. Carlesimo

2005 1st ACC Championship Game: #22 Florida State beats #5 Virginia Tech, 27-22

What’s New: 

Bills-Cowboys is CBS’s most watched Thanksgiving NFL game in 27 years
Photo: Getty Image

The Buffalo Bills’ 26-15 win over the Dallas Cowboys delivered CBS Sports’ best television ratings for a National Football League (NFL) Thanksgiving Day game in 27 years.

Dallas Mavericks owner Mark Cuban has chimed in on the discussion in recent days. Soon after ESPN’s Adrian Wojnarowski and Zach Lowe reported that the league is considering significant changes to its regular-season schedule and playoff format, Cuban explained why he isn’t in favor of a larger reduction of the 82-game model.

The National Basketball Association’s (NBA) Los Angeles Lakers have announced recently launched Cincoro Tequila as an official sponsor. The deal will see the Lakers help to drive awareness of the tequila brand through in-arena signage at Staples Center and various hospitality events throughout the year.

Arizona Cardinals cornerback Josh Shaw has been suspended indefinitely for betting on NFL games on multiple occasions this season, the first time in more than 35 years a player has been banned for gambling.

Signs of Lamar Jackson’s rising celebrity materialize each week on television screens, social media sites and football stadiums across the country. And they’ve left several marketing experts fascinated by not just what the Baltimore Ravens’ second-year quarterback will accomplish on the football field, but also by the potential he carries into the business world.

If you run into Roger Federer on your way to board a plane, do not be surprised if he looks you up and down, or mostly down. That’s because Mr. Federer has something of a sneaker fixation.

The Players’ Tribune may have had a tough time growing its audience, especially outside the U.S., new owner Minute Media, aims to change that. The Players’ Tribune struggled to grow a big audience, reaching fewer than 1 million monthly unique users most months over the last year, according to Comscore.

If and when—and it certainly seems like it’s only a matter of when—NCAA athletes are able to begin monetizing their name, image and likeness, opportunities for social media marketing present the lowest-hanging fruit. But what does that market really look like, and which student-athletes will have the greatest opportunities?

Pat Williams wants to bring Major League Baseball to Orlando. The former Orlando Magic executive held a press conference this past week to talk about trying to land a baseball team for the theme park mecca.

The International Olympic Committee is encouraging current and former Olympic athletes to sell personal experiences and access to their training regimes to fans via Airbnb. At a press conference in London to announce Airbnb’s $500m (£380m) sponsorship of the next five Olympics, the IOC president, Thomas Bach said: “From this partnership there will also be direct benefit for athletes.”

ByteDance, owner of video-sharing app TikTok, took a larger chunk of the digital advertising market than fellow Chinese companies Tencent and Baidu during the first half of 2019.

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