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September 30, 2019
Colleges reap billions from student athletes but block them from earning a single dollar. That’s a bankrupt model.
Governor Gavin Newsom signed the Fair Play to Pay Act with LeBron James making California the first state to allow student athletes to profit off their name, image, and likeness.
Advocates of the new law say Newsom’s approval marks the most significant step in a decades-long battle to create new compensation options for NCAA student-athletes. The law, which is scheduled to go into effect in January 2023, does not require schools to pay athletes directly as employees. Instead, it makes it illegal for schools to prevent an athlete from earning money by selling the rights to his or her name, image or likeness to outside bidders.