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September 12, 2019
Tom Brady is now on TikTok: The New England Patriots QB, in his first post on the social-video service Tuesday.
Celebrating the New England Patriots first W of the regular season, Tom Brady shared his first video on TikTok this morning showing highlights from Sunday’s game. Brady joins TikTok on the heels of the NFL and TikTok announcing a new multi-year partnership to bring the excitement of the NFL experience to TikTok.
The NFL also joined TikTok last week along with many other teams in the league, including the Pittsburgh Steelers, Philadelphia Eagles, New England Patriots, New York Giants, and more. #WeReady for football season, here are the videos to running for the extra point to celebrate.
The Patriots are also on TikTok (with 36,000 fans), but they’re trailing the the Steelers (237,000) and Philadelphia Eagles (76,000), which have racked up the most followers of NFL teams on the platform so far. The NFL’s official account on TikTok counts over 395,000 followers so far.
On TikTok, NFL content will include packaged highlights, sideline moments, and behind-the-scenes footage. Additionally, the NFL and TikTok said they’re partnering together around a series of NFL-themed hashtag challenges, inviting users of the service to post videos celebrating their favorite NFL clubs and players.