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August 30, 2019

PHOTO: Coors Light calls itself the “official beer of Saturday morning” in ad that will run during college football programming, including ESPN’s “Gameday.” Credit: Coors via Youtube

Coors Light has inked a deal as the first-ever beer sponsor for ESPN’s “College Gameday” college football pregame show. The deal, which includes in-show branding, comes as beer brands continue to break through barriers related to marketing in and around college campuses, including selling beer in stadiums. (READ MORE) by E.J. Schultz

Bud Light Victory Fridges will be for sale in Cleveland for a couple of days next week. (Bud Light)

Remember the Bud Light Victory Fridges? They’re back – sort of. Beginning next week, you can buy one. Bud Light says “B.L. & Brown’s Appliance Superstore” will sell large and small Victory Fridges. They will cost $199.99 to $599.99 at the store. Never heard of B.L. & Brown’s Appliance Superstore? It doesn’t exist. It’s actually a vacant store front, a former hair salon at 1870 W. 25th St., in Cleveland’s Ohio City neighborhood. The fridges will be its only product sold in the store. (READ MORE) by Marc Bona

Puma flagship exterior
PHOTO: Puma’s Manhattan flagship store, which opened on Thursday. Shoshy Ciment/Business Insider

Puma is making gains in the sportswear sector. The company reported a sales increase of 15.7% for the second quarter of 2019 and opened a new flagship store on Fifth Avenue in Manhattan on Thursday. Though the company still trails bigger companies like Adidas and Nike, Puma CEO Bjorn Gulden told Business Insider: “I don’t see my job as competing against all the brands. I see it as trying to be a good brand for the consumer.” (READ MORE) by Shoshy Ciment

PHOTO: Golf gets small TV audiences compared with some other sports, but reaches high-income viewers that appeal to advertisers. PHOTO: DAVID JOHN GRIFFIN/ZUMA PRESS

The PGA Tour is seeking a new media-rights deal with a big increase in fees and a dedicated golf channel, and has drawn interest from suitors including AT&T Inc., Fox Corp. , Walt Disney Co.’s ESPN and Inc., according to people familiar with the matter. The Tour’s current deals with Comcast Corp. ’s NBC and Golf Channel, and CBS Corp. ’s CBS have more than two years left on them, but talks are already under way with those companies and other potential partners about a new pact. (READ MORE) by Joe Flint

Image result for Pac-12 logo

The Pac-12’s plan to sell ownership in its media rights without receiving distribution in return — a cash transaction, in other words — is believed to be the first of its kind in collegiate athletics, but it’s not unprecedented in sports. In 2012, Major League Soccer sold 25 percent of its marketing arm, Soccer United Marketing, to a private investor, Providence Equity Partners, which reportedly paid $125 million-to-$150 million for its stake. (READ MORE) by Jon Wilner

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