Mikaela Shiffrin Signs With Adidas, Jay-Z With The NFL

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August 22, 2019

Mikaela Shiffrin pens global Adidas endorsement deal
PHOTO: Adidas

American ski racer Mikaela Shiffrin has agreed a multi-year endorsement deal with Adidas, in what is her first agreement with a non-endemic apparel company. (READ MORE)

NWHL Chipwich
PHOTO: David Berding-USA TODAY Sports

The NWHL has signed a one-year deal with Chipwich to become the official ice cream sandwich of the league. It represents the first deal for the NWHL since it announced earlier this year in conjunction with the NWHLPA that it would be splitting all revenue from league-level corporate partnerships and media rights deals 50/50 with the players. (READ MORE)

PHOTO: Jayne Kamin-Oncea-USA TODAY Sports

Hip-hop artist Jay-Z held a joint press conference with NFL commissioner Roger Goodell on Wednesday announcing an entertainment and social awareness partnership between the two sides. (READ MORE)

PHOTO: Fansided

Mike Tyson says he burns through $40,000 worth of weed every month. This results in many follow-up questions, most importantly, whether marijuana can do what so few boxers could: knock his ass out. (READ MORE)

PHOTO: Digiday

Bleacher Report is looking to replicate the success of its basketball-centric House of Highlights property by rolling out more category-specific brands. Following the debuts of soccer-centric B/R Football in 2017 and gambling-oriented B/R Betting in 2018, the WarnerMedia-owned publisher has refashioned its football vertical as B/R Gridiron ahead of this year’s NFL season. (READ MORE)

The return of football is finally here as training camps are ready to kick off around the NFL. To prepare for the upcoming season, we partnered with online ticket marketplace Vivid Seats to showcase popularity trends for NFL teams and players throughout the country. (READ MORE)

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