Sports That Matters
July 10th, 2019
1. What’s new around the world of sports.
Photo: Getty Image
The technology was originally developed to track missiles. Now, SportVU systems hang from the catwalks of 10 NBA arenas, tiny webcams that silently track each player as they shoot, pass, and run across the court, recording each and every move 25 times a second. (READ) by Mark Wilson
After a year spent hovering around Scotiabank Arena in a transparent recruiting process that likely didn’t matter to Leonard until the Clippers were able to pull off the stunning trade for Paul George to give him his preferred running mate in his preferred place of work, the Clippers thought it had all gone for naught. (READ) by Michael Grange
Kevin Durant used to be the most hated player in the NBA. A superstar jumping ship to the best team in the league will do that. According to a recent study of over 100,000 tweets, Lebron James is now the league’s leader. King James is hated in 25 states, followed by Durant in 17, Kyrie Irving in five, Anthony Davis in two and James Harden in one. (READ) by Jerry Bembry
Global sports streaming subscription service DAZN has held ‘exploratory talks’ with the National Hockey League (NHL) over a live cut-in show similar to its existing nightly Major League Baseball (MLB) ChangeUp. (READ) by Sam Carp
The rookie campaigns of many newspapers’ digital sports subscriptions are over. Now comes the work of developing the standalone subscription products into long-lasting sources of revenue. (READ) by Max Willens
A California bill that would make it possible for a college athlete to profit from the use of his or her name, images and likeness passed another subcommittee hurdle in the legislative process Tuesday afternoon. (READ) by Dan Murphy
The D.C. Council approved a sole source contract Tuesday for the Greek gaming company Intralot to manage a lucrative online sports betting and lottery program in the nation’s capital. (READ) by Fenit Nirappil
Social media has become a new avenue for brands to market their athletes to obtain more value out of a deal. Using the Zoomph social measurement tools, we tracked the social media performances of the top sportswear brands over the last year. Dwayne “The Rock” Johnson comes in on top for the brand with the highest individual impression value from the brands we studied at $6.9 million. (READ) by Rob Lindner
Major League Soccer is on a roll. Last season, the league set new highs in TV viewership, average ticket price and social audience. Prospective team owners are clamoring for a share of the league even at a $200 million expansion fee, and brands have been shelling out to associate with the ascending league. (READ) by Chris Smith
For one night, the pitchers took back the power. Justin Verlander blazed 97 mph heat, Shane Bieber and Aroldis Chapman each struck out the side and the American League slowed a loaded NL lineup 4-3 for its seventh straight win in the All-Star Game. (READ) by Associated Press
Major League Baseball All-Star Game rosters include 10 players from Southeastern Conference institutions.
Former SEC players on the American League roster include second baseman DJ LeMahieu (LSU-New York Yankees), third baseman Alex Bregman (LSU-Houston Astros), catcher James McCann (Arkansas-Chicago White Sox), outfielder Whit Merrifield (South Carolina-Kansas City Royals) and pitcher Mike Minor (Vanderbilt-Texas Rangers).
National League players from SEC institutions include first baseman Pete Alonso (Florida-New York Mets) and pitchers Walker Buehler (Vanderbilt-Los Angeles Dodgers), Sonny Gray (Vanderbilt-Cincinnati Reds), Max Scherzer (Missouri-Washington Nationals) and Brandon Woodruff (Mississippi State-Milwaukee Brewers).
2. Television is the driving force for the sports franchises.
The professional sports market produces a lot of money. In 2018 one-hundred and six sports franchises worldwide are valued at more than $1 billion each and profit millions of dollars every year.
Much of the revenue for the NFL is generated by its TV contracts. The massive viewership and ad revenue allow the networks to pay for the NFL TV rights.
According to Statista, the NFL will collect $54.6 billion from TV contracts with FOX (runs from 2014-2022), CBS (2014-2022), NBC (2014-2022), ESPN (2014-2021) and DirecTV (2015-2022).
The networks pay the NFL so much money for the TV rights because people, in an era of declining TV ratings, still watch football in the United States.
The Super Bowl is the most-watched TV program annually in America. According to Nielsen, the top-eight most watched programs in history were Super Bowls, led by Super Bowl XLIX between the Seattle Seahawks and New England Patriots on Feb. 1, 2015. The Super Bowl is 18 of the top 20 programs.
With so many people watching the Super Bowl, the networks command ever-increasing ad rates for 30- and 60-second commercials. For Super Bowl LII, NBC charged $5 million for a 30-second commercial spot and exceeded $1.4 billion in ad revenue. For Super Bowl LIII, CBS charged between $5.1 and $5.3 million for a 30-second spot.
Fantasy football is another factor that contributes to the NFL’s position above other pro leagues in terms of revenue. Fantasy football creates interest in games that wouldn’t normally attract the casual fan, prompting them to tune in out-of-market games and prime time games every week. That is a big reason DirecTV pays the NFL $1.5 billion a year to stream NFL Sunday Ticket. By TJ Mathewson
3. Wimbledon gets down to the final four.
Meghan Markle || Karwai Tang/Getty Images
During her time at Wimbledon, Meghan Markle had security with her, with one guard warning tennis fans that they couldn’t take her picture because she was there “in a private capacity.” Among the many people who weighed in on the matter was O’Neal, who said she was disappointed by Markle’s move, noting she hoped the duchess would be the “next Princess Diana.” (READ) by Wendy Michaels
When Roger Federer and Rafael Nadal meet in the semifinals at the All England Club on Friday, both will have a good reason to pause and reflect, maybe grow a little teary, as they contemplate the passage of time. (READ) by Peter Bodo
Novak Djokovic only has to look back a few months to remind himself that he shouldn’t underestimate his next opponent at Wimbledon. The top-ranked Serb will be facing Roberto Bautista Agut, a player who beat him in both of their meetings in 2019 on hard courts in Doha and Miami. (READ) by Mattias Karen