US Women’s Soccer Finding Sponsors, MLB Testing Ball And Strikes & Much More

Sports That Matters

July 9th, 2019

Welcome back, thanks for stopping by!

1. On this day in sports.

  • 1877 First ever Wimbledon tennis championship begins – first offical lawn tennis tournament – men’s singles only
  • 1932 Washington Redskins (then Boston Braves) formed
  • 1953 Phillies Robin Roberts ends streak of 28 consecutive complete games
  • 1988 Nolan Ryan is 7th to win 100 game on 2 teams, as Astro beat Mets 6-3
  • 1989 Wimbledon Women’s Tennis Open: Steffi Graf successfully defends her title beating Martina Navratilova 6-2, 6-7, 6-1
  • 1997 Baseball’s triple A American Association (formed in 1902) votes to disband
  • 2018 Hedge fund billionaire David Tepper buys Carolina Panthers for an NFL record $2.275 billion

2. What’s New

According to Twitter, Nike was the most discussed brand on the platform during the FIFA Women’s World Cup, followed by Budweiser and Visa.

Settling at 14.3 million viewers, the 2-0 win over the Netherlands in Lyon, France for the now four-time WWC champs, Sunday’s win is up 22% over the 2018 Men’s World Cup final.

Nike and Snapchat have teamed up to create Megan Rapinoe AR trophy experience.

ESPN has inked a deal with the American women’s pro soccer league, the National Women’s Soccer League, to televise 14 matches during the current 2019 season that began in April.

A total of 55 players on Women’s World Cup rosters in France play in the nine-team NWSL, including U.S. stars Alex Morgan, Megan Rapinoe, Carli Lloyd, Tobin Heath and Lindsey Horan.

As part of the ESPN deal, eight matches will air on ESPNEWS, with the rest — including the two semifinals and the league championship — to air on ESPN2. The slate begins July 14 with Heath and Horan’s Portland Thorns hosting Morgan’s Orlando Pride.

According to Jeff Zillgitt, Danielle Cantor, Malcolm Brogdon’s agent, negotiated the largest contract (four years, $85 million) for a female agent in league history.

Disney and ESPN Media Networks said it hired Ryan Blood as VP, affiliate sales. Ryan Blood. Blood had been director of content strategy and programming acquisitions for Verizon’s Fios TV. Media Services and Wireless and helped negotiate Verizon’s recent renewal with Disney/ABC and ESPN

The Chicago Fire has moved a significant step closer to playing home games at Soldier Field. The Major League Soccer team announced that it had signed an amended stadium lease for SeatGeek Stadium in suburban Bridgeview, Illinois, that will allow the team to play home games and conduct team operations “in other Chicagoland sports venues”.

Roma have partnered with missing child charities the National Center for Missing and Exploited Children (NCMEC) and Telefono Azzurro for a ‘milk carton’ style social media campaign.

Genius Sports Media has launched a new, end-to-end digital agency service for sportsbook and gaming operators, sports rights holders, brands and digital publishers.

By embedding real-time content like statistics, betting odds or video highlights into their creative, the service replaces scattergun marketing with non-intrusive, personalized messaging that captures the emotion of live sport.

Genius Sports Media has also launched a broad portfolio of live data-driven widgets for digital publishers to engage their audiences, drive advertising revenue and tap into the growing opportunity in sports betting content.

Major League Baseball (MLB) has announced the launch of its first ever venture into esports with a tournament in China set to feature eight teams competing on the US organization’s official title, MLB: The Show.

Kambi Group is a growing presence on the sports-betting scene. The European bookmaker, whose leadership is Swedish, handles a good chunk of the sports wagers made in Pennsylvania and New Jersey.

Between the launch of its new membership program, a creative agency shakeup and even some PR-tear-inducing headlines about Beyoncé, it’s been a busy year for Reebok.

DAZN’s appetite for sports rights keeps growing. The subscription streaming service has had exploratory talks with the National Hockey League about creating a RedZone-like whiparound show.

Sports By Brooks reported that DAZN is exploring launching a RedZone-style NBA show.

The coffee chain Alfred Coffee, which has nine California locations, issued a stern message following the news that the duo were forming a super-squad with the Clippers. “We reserve the right to refuse service to Kawhi Leonard, Paul George and anyone else affiliated with the Clippers organization.”

Looking to tap into a younger, tech-savvy audience, the MLBPA has signed a partnership with WAVE around the 2019 MLB All-Star Game.

The Atlantic League, the independent minor league is planing to test a radar-assisted strike zone in 2019. The TrackMan devices in each park would be calibrated to determine whether or not a pitch passed through a defined strike zone. In theory, Atlantic League umpires would take their cue from TrackMan before making their call.

Another year, another merchandise milestone for Minor League Baseball. In 2018, the league tallied up nearly $74 million in total sales from all 160 affiliated teams.

Minor League Baseball announced the official launch of MiLB Pride, the largest documented Pride celebration in professional sports, as part of the organization’s diversity and inclusion initiative. Nearly 70 MiLB teams will host Pride Nights or events this season.

NBC kicks off its Nascar Cup season coverage this Sunday with a race from Chicagoland Speedway on NBC Sports Network. It comes on the heels of Fox Sports posting a 2% ratings increase compared to 2018 for its first-half race schedule. The gain was a welcome change for the race series where ratings are off nearly 50% over the past decade.


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