ESPORTS TAKING THE SPORTS MARKETPLACE BY STORM

mclauren.com

Ladies and gentlemen, start your virtual engines! Ready to take the next step in your racing career? McLaren is offering up the chance to join its esports team through the McLaren Shadow Project, a competition meant to give racers from all over the chance to compete against one another.

While esports haven’t made it to the Olympics yet, thanks to Microsoft, athletes participating in the 2018 Special Olympics in Seattle have the opportunity to compete in an esports tournament for the first time.

Are esports getting closer to being an Olympic sport? On July 21st, the IOC, alongside the Global Association of International Sports Federations, is hosting an esports forum with players, publishers, teams, media, sponsors, and event organizers. The goal? Find a way to collaborate moving forward.

As the esports industry continues to grow, so too does the need for esports arena and spaces for gaming competitions to take place. Luckily, the industry offers a new avenue of revenue for spaces that were potentially left for naught.

With the NBA 2K League in full swing, Magic Gaming has scooped up HyperX as its official gaming peripherals partner. The deal will see the brand included in multiple social media campaigns to promote the partnership, as well as on Magic Gaming’s in-game assets.

Ninja has been on a roll as of late. First playing with Drake and JuJu, then scoring an endorsement deal with Red Bull, now the streamer can add underwear endorser to his arsenal.

If you haven’t dove head first into esports yet, the latest report from Goldman Sachs might pique your interest. According to the firm, by 2022, they expect to see esports surpassing Major League Baseball and National Hockey League viewership. You hear that? That’s the sound of Jim Cramer saying, “Buy, buy, buy!” on stocks like Activision Blizzard.

USA Today

JuJu on that headphone…? If JuJu Smith-Schuster has his way, the song might change its lyrics to that after he signed a deal with esports brand HyperX that will see him put HyperX branding on his live streams, participate in HyperX marketing campaigns and appear at HyperX fan events.

Swipe right to find your next gaming partner…That’s exactly what fans of Brazilian esports brand MIBR will be doing after Immortals acquired them last week. Along with the news that they had bought the brand, Immortals announced that MIBR would be working with Tinder to create campaigns around bringing fans together in an effort to promote the app’s premium services. Good luck trying to find something more 2018 than that.

While esports has seen exponential growth over the last few years, some of the biggest names in the industry want to see it go beyond that to convey to people what it really is, competitive entertainment.

F1esports.com

Ladies and gentleman, start your virtual engines! After seeing 66,000 players compete to secure a spot in the F1 Pro Draft, 40 have moved on to the next step in the 2018 F1 Esports Series. If selected, the players will represent real-world teams like Red Bull Racing over the course of three events for a chance to win a share of over $200,000.

Everybody loves Fortnite and everybody is streaming it apparently too. Less than a year ago, content surrounding the game made up 1% of content produced by streaming channels on Twitch. Today, 49% of content produced by streaming channels on Twitch is about Fortnite.

Although esports have been in the news for how much money they are making, there are benefits outside of a new market for sponsors to play in. Take for example these California schools who are turning to gaming to encourage science, tech, engineering, and math skills.

esportsinsider.com

New Jersey became the second state behind Deleware to offer full legalized sports betting when Governor Murphy signed the bill into law on Monday. The one interesting thing to note? The law makes betting on esports have to be approved on a case by case basis.

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